Cold Emails Make for Warm Calling - Part II

The Double Whammy:
Cold Emails Make for Warm Calling - Part II

---------------------------------------------
HOW TO GET IT FREE - WINNERS ANNOUNCED!
---------------------------------------------
Last week I gave away two packages of my INSANITY
AUDIO Program. The Two-for-One Deal!

Here are the two winners, each of whom correctly responded
to the quiz question in last week's issue.

The answer was 1.33%.
Thank you, Alex Trebek.

Congratulations PST Zone Winner!

Phil Johnson of Roadside Attraction
www.RoadsideAttraction.com
-------------------------------------------------------
Phil Johnson is on an artistic mission to show you that
life isn't that serious and others are way more screwed
up than you. In merging music and comedy with his band
Roadside Attraction, Phil drags you out of your comfort
zone of stress and anxiety and back to life’s fun side.
-------------------------------------------------------

Congratulations EST Zone Winner!

Lyle T. Lachmuth - The Unsticking Coach
www.CreativeCareersUnleashed.com
--------------------------------------------------------------
Lyle T. Lachmuth works with creative professionals who are
blocked from fully expressing their gifts. A professional
coach for more than 15 years, Lyle is an eclectic professional
who draws on personal experiences and learnings from business,
psychology, and spirituality to help creative professionals
shift their lives from surviving to thriving.
--------------------------------------------------------------

Congratulations Phil and Lyle.
And thanks for reading!

----------------------
No Quiz This Week :(
----------------------

**This Week's Article**
=====================================================
Cold Call-O-Phobia: Cold Emails Make For Warm Calling
Part II - The Secret of the Follow Up
=====================================================
Last week, in Part I of this series of articles, I
related an experience that involved sending out what I called
"Cold Emails" in order to warm up prospects for a later phone
contact.

It prompted a few responses from readers who also have experience
in the trenches of cold calling.

This quote is from one of last week's Free Insanity Sale
Winners, Phil Johnson of Roadside Attraction:

"You're right on that. I have to do a lot of "cold calling"
myself digging up new fans in new cities. And a question is
always much easier than a presentation. Recently I just started
asking targeted prospects on the street if they knew anything
about the venue I was playing down the street. After letting
them talk for a bit they'd ask why I wanted to know and we
we're off and running. :)

Phil Johnson
Roadside Attraction
www.RoadsideAttraction.com  

I also receive this comment from the other Insanity Sale Winner,
Lyle T. Lachmuth - The Unsticking Coach:

"Barry, you are a funny, funny man. You must have had your
patients in stiches!"

Lyle T. Lachmuth
The Unsticking Coach
www.CreativeCareersUnleashed.com 

OK, I'll admit that Lyle's comment was just shameless
promotion. :-) So sue me.

This rest of this article focuses on what to do next in
order to capitalize on the positive responses to those
cold emails.

--------------------------------
Don't Let the Warmth Freeze Over
--------------------------------
You've sent out your email messages to a focused list of
contacts. You sat back in your chair and waited for a
response.

You were pleasantly surprised when you received a lot of
positive interest to your emails.

So now what do you do?
Your next step is crucial to the success of your insanely
clever email marketing campaign.

And you've got to do it quickly or else those warm leads
will cool down and then you're back where you started from.

The secret is in the follow-up.

------------------------
The Beauty of Follow Up
------------------------
One of my heroes of Commercial Writing is Peter Bowerman.
(http://www.wellfedwriter.com)

Peter is sometimes considered the father of modern commercial
writing because his two books, The Well Fed Writer: Financial
Self-Sufficiency as a Freelance Writer in Six Months or Less
and it's companion volume, The Well Fed Writer: Back for Seconds,
is chiefly responsible for luring many fantasy-freelancers into
this highly lucrative field.

Including moi.

Peter built his business cold-calling.
He didn't know it wouldn't work.

He just kept calling...and calling.
Eventually he succeeded in building a highly successful
writing business.

While Peter freely admits that cold calling isn't for everyone,
he does make a superb case for phone contact as a great follow
up tool for the solo-professional or freelancer.

------------------
The Double Whammy
------------------
That's why at this point in your cold email campaign,
we come to the warm call.

It's now time to pick up the phone.
It isn't really a cold call because the contact you're
calling has already responded to your inquiry with a
positive reply.

You're gold.
Call baby call.

Chances are the when you call, you're going to get a voicemail
(VM) system. That's fine. And it actually is a bit better than
reaching them in person.

Why?
Because of what I call it the Double Whammy.

When you get their VM, you leave a message that's
personable and engaging. That's you, right? ;-D

Leaving your message on their VM is the first part of the
Double Whammy.

The second part of the Double Whammy is the email message
that follows up on the VM message.

--------------
Sample Script
--------------
VM Message:

"Hi Lauren, this is Barry Morris, the Freelance Healthcare Writer.
I'm calling today to follow up on your email reply to my inquiry about
freelance opportunities with Community Hospital.

I hope you've had the chance to check out the sample clips on my web site
at BarryMorris.com.

I look forward to hearing from you, Lauren. You can reach me at .....

Thank you, I look forward to hearing from you. Goodbye."

Then I go right to my computer and shoot her this email message:

"Lauren,
Barry Morris here. I left you a VM earlier - just wanted to
check in with you about upcoming writing projects.

My online portfolio is here: http://BarryMorris.com/copy/portfolio.htm

When you need a healthcare writer with a real medical background, look
no further. As a former physician and freelance writer with over a decade
of experience, I'm confident I can meet and exceed your writing needs.

I'd love the chance to chat with you about your current or future needs
for quality healthcare writing.

I look forward to hearing from you,

Barry


---------
Now What?
---------
The Double Whammy works.
I've never failed to get sone kind of response
when I've used it.

It's a t'ing o' beauty.
Because you are leaving a voice message on the contact's VM,
you appear as a serious professional: a real person.

But you and I both know that some people are so busy that they
don;t check their VM right away.

When they see your email follow up they will think, "Wow, this
person is serious about this." You score credibility points.

So....now what do you do?
You simply go on to the next warm respondent and do the same.

Like cold calling, any kind of marketing is a numbers game.
And it's a game that demands that we lose our attachment to
the ultimate outcome.

I know that sounds like hogwash, but think again.
The outcome is really beyond our control. The client will
either decide to choose us or choose some other professional.

The only thing you do have control over is the process.
Focus on the process of marketing and the outcome will follow.

-------------*Insanity Audio Promo* ----------------------
YOU'VE GOT TO SEE WHAT I DID. IT MADE MY ACCOUNTANT CRY.
BUT IT WILL MAKE YOU SMILE. FOR LESS THAN A POUND OF
STARBUCKS COFFEE, YOU CAN TURN YOUR BUSINESS AROUND!
Details: http://BarryMorris.com/audio_promo_jan.htm
----------------------------------------------------------

--------------
Final Thoughts
--------------
The secret of the follow up is that it will help your
business will grow.

Advertising and marketing as sporadic blips on your business
practices radar is a useless endeavor.

To be successful, marketing activities, like this Cold
Email - Warm Follow Up technique I've described, needs to
be a regular and ongoing activity.

"Go forth and do good."

Email, follow up on the phone (using the Double Whammy when
appropriate), and let me know how it goes!

Thanks for reading,



P.S. As always, you can shoot me a response, a criticism,
even a compliment ;-) here: Barry@BarryMorris.com